News: J SPORTS covertly sexual promotion of the Tour de France 2013.

This year marks the 100th year of the Tour de France and the sports channel J SPORTS will be broadcasting the entire tournament live in Japan. To promote the broadcast, J SPORTS have set up an unusual 100 day countdown website.

Titled "100 pedal girls" (ペダルオトメ100）, a video of a young girl riding a stationary bicycle for 1 minute and a half is uploaded to the website via youtube.
Every day a new girl is uploaded, ranging from actresses and models to bakers and bartenders. The treble of the audio is boosted to accentuate the heavy breathing (coincidentally a technique used is Japanese porn films). Yeah, it's surreal and probably meant to appeal to some weird fetishism.

Is this back shot really necessary?  Of course!

97 days until the Tour de France. Which means 97 more girls to perv on!

FYI she is 150cm tall

Despite chapter one of the advertisement bible stating that "sex sells", as I have mentioned before, the Japanese audience are "supposedly" too conservative to show overtly sexual content on TV or use it to advertise products. Hence, many Japanese companies turn to subliminally sexual connotations in promoting their product. For instance, since 2005 there has been a series of infomercials called "All-out Slope" （全力坂） that bookended product commercials with young girls running up sloped roads. And it has reached nearly 1000 episodes!!

A representative of the 100 pedal girls promotion has stated that it is meant "to enlighten people who didn't know about the Tour de France previously".
So now all the porn-trollers on the interwebs will start appreciating bikes! Win! Win!

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