Throughout the series he is known pretty much to be like this:
|Only shooting lasers out of his eyes would make this scarier|
But recently, Evangelion collaborated with Schick (the razor company) to promote the release of the new film DVD EVANGELION 3.33. For the commercial, Gendo was used as a character who is being interviewed about the razor. But what is strange is how they depicted him. See for yourself:
Yes, he smiles!
|The razor blade makes it even creepier|
The promotion was meant to show that "Schick can give you a shave so refreshing that it would make even the most callous man in the world gleam".
Yeah, whatever... sell outs...